Abi Kaczor - Print

I was hired by the Sweetopia Bakery in London, Ontario to design a flyer advertisement for the grand opening of the storefront. I was requested to keep the original logo but integrating the colour palette to make an engaging ad. I was given a set list of items and in text format to include but created the social media and bakery graphics. Alongside the flyer I was tasked to create the business card for the company. It was requested that I keep the front plain, but incorporate the simple layout but fun sprinkles that match the storefront and flyer designs. The 2 images at the bottom were scrapped concepts for new branding/print ideas and web mockup.

As a 2nd year project, I was tasked to create a brochure for a home improvement company. I used a random generator for the colour palette and incorporated the simple colours to make the stock images stand out. As well as stock images, for the options portion I contributed personal photography.

As a second year project I was tasked to use a random charity program and create a dire'ct mail piece that would advertise and promote donating. I used the colour palette and branding of Petsmart to create an engaging but fun piece that would pull consumers in to helping donate.

In a volunteer Graphic Design position I created templates, a business card, product advertisements, and pamphlets all promoting the Jaydancin branding. The goal was to keep it natural and organic looking with the use of the brand colours and an overall green palette.

In the project below, I was tasked to create a magazine on a related topic to a previous project. I chose to make an alternative community magazine presenting fashion, makeup, and bands. I was required to try to only utilize AI for imagery, so for the majority it was generated through Photoshops new system.

The magazine layout above was an assigned project with the task of creating a magazine using my last project's theme "Alternative". Using this, I was restricted to only using AI imagery for main pictures/pages. Starting with that obstacle I used Adobe's AI generative feature to obtain the best quality photos I could achieve using prompts. After that, I followed a specified brief and applied my skills to end up with this result.